| (A) Blockchain only |
| (B) Artificial Intelligence and machine learning |
| (C) Printer drivers |
| (D) Remote sensing hardware |
| Answer: (B) |
|
| 2. What is 'data minimization' principle? |
| (A) Collecting as much data as possible |
| (B) Collect only what is necessary for the purpose |
| (C) Keeping data forever |
| (D) Sharing data publicly |
| Answer: (B) |
|
| 3. Which is a safe marketing practice for kids under COPPA? |
| (A) Collecting personal data without parental consent |
| (B) Getting parental consent before collecting personal info from children under 13 |
| (C) Targeting without restrictions |
| (D) Selling lists of kids |
| Answer: (B) |
|
| 4. What is 'cookieless tracking' referring to? |
| (A) Tracking without relying on third-party cookies |
| (B) Deleting all cookies |
| (C) Blocking analytics |
| (D) Only email tracking |
| Answer: (A) |
|
| 5. Which practice helps with privacy compliance? |
| (A) Ignoring cookie banners |
| (B) Providing clear privacy notices and opt-outs |
| (C) Selling data without notice |
| (D) Collecting excessive data unnecessarily |
| Answer: (B) |
|
| 6. What is 'first-party data'? |
| (A) Data collected directly by a business from its customers |
| (B) Data bought from brokers |
| (C) Data that belongs to competitors |
| (D) Random public data |
| Answer: (A) |
|
| 7. What is CCPA related to? |
| (A) California Consumer Privacy Act (data privacy law in California) |
| (B) A global SEO score |
| (C) An email metric |
| (D) A social platform |
| Answer: (A) |
|
| 8. Which is a cookie used for tracking across sites? |
| (A) Session cookie only |
| (B) Third-party cookie |
| (C) Server cookie |
| (D) Cache cookie |
| Answer: (B) |
|
| 9. What is 'consent' under privacy laws? |
| (A) Automatic opt-in |
| (B) User's informed agreement to data processing |
| (C) Forced tracking |
| (D) A type of ad |
| Answer: (B) |
|
| 10. What does GDPR primarily regulate? |
| (A) Server uptime |
| (B) Personal data protection and privacy for EU individuals |
| (C) Image copyrights |
| (D) Ad creative sizes |
| Answer: (B) |
|
| 11. What is 'order fulfillment center' function? |
| (A) Designing product labels |
| (B) Picking, packing, and shipping orders |
| (C) Creating landing pages |
| (D) Managing CSS files |
| Answer: (B) |
|
| 12. Which metric measures inventory turnover? |
| (A) Days sales of inventory (DSI) or turnover ratio |
| (B) Bounce rate |
| (C) Open rate |
| (D) Impressions |
| Answer: (A) |
|
| 13. What is 'minimum advertised price (MAP)' policy? |
| (A) Always lowering price |
| (B) Manufacturer's policy that restricts advertised pricing |
| (C) A shipping method |
| (D) A tracking code |
| Answer: (B) |
|
| 14. Which is a benefit of marketplaces (e.g., Amazon)? |
| (A) No fees |
| (B) Access to large audience and fulfillment services |
| (C) Guaranteed top rank |
| (D) No competition |
| Answer: (B) |
|
| 15. What is 'subscription commerce'? |
| (A) One-time purchases only |
| (B) Business model delivering products/services on recurring schedule |
| (C) Affiliate program type |
| (D) An SEO metric |
| Answer: (B) |
|
| 16. Which is important for product page SEO? |
| (A) No descriptions |
| (B) Unique product descriptions and structured data |
| (C) Removing images |
| (D) Blocking crawlers |
| Answer: (B) |
|
| 17. What is 'multi-channel retailing'? |
| (A) Selling only in one store |
| (B) Selling across multiple platforms like website, marketplaces, and social |
| (C) Blocking customers |
| (D) Only SEO |
| Answer: (B) |
|
| 18. Which tool helps manage affiliate links and commissions? |
| (A) Spreadsheet only |
| (B) Affiliate tracking platforms (e.g., ShareASale, CJ) |
| (C) Email client |
| (D) Image editor |
| Answer: (B) |
|
| 19. What does 'dropship supplier' handle? |
| (A) Customer service only |
| (B) Inventory storage and shipping |
| (C) Advertising only |
| (D) SEO audits |
| Answer: (B) |
|
| 20. Which is an example of upselling? |
| (A) Offering a warranty or premium version at checkout |
| (B) Suggesting unrelated items |
| (C) Lowering site speed |
| (D) Deleting product descriptions |
| Answer: (A) |
|
| 21. What is 'fulfillment' in e-commerce? |
| (A) Designing the homepage |
| (B) Processing and shipping orders to customers |
| (C) Creating ads |
| (D) Collecting emails |
| Answer: (B) |
|
| 22. Which fee model do many affiliates use? |
| (A) Pay-per-click only |
| (B) Pay-per-sale (commission) or pay-per-lead |
| (C) Subscription only |
| (D) Flat monthly fee only |
| Answer: (B) |
|
| 23. What is an 'affiliate network'? |
| (A) A payment processor |
| (B) A platform connecting merchants with affiliates |
| (C) A social media group |
| (D) An SEO tool |
| Answer: (B) |
|
| 24. Which is key to reduce cart abandonment? |
| (A) Complicated checkout |
| (B) Guest checkout and clear shipping costs |
| (C) Hiding total price |
| (D) Forcing account creation |
| Answer: (B) |
|
| 25. What is 'SKU' in e-commerce? |
| (A) Server Key Unit |
| (B) Stock Keeping Unit (unique product identifier) |
| (C) Sales Knowledge User |
| (D) Site Key Utility |
| Answer: (B) |
|
| 26. Which is an example of cross-selling? |
| (A) Suggesting a matching case when buying a phone |
| (B) Reducing product price |
| (C) Deleting product images |
| (D) Hiding related items |
| Answer: (A) |
|
| 27. What is 'dropshipping'? |
| (A) Holding large inventory |
| (B) Selling products fulfilled directly by supplier without holding stock |
| (C) An SEO technique |
| (D) A social media feature |
| Answer: (B) |
|
| 28. Which payment metric matters for e-commerce success? |
| (A) Payment gateway color |
| (B) Conversion rate and AOV |
| (C) Image resolution only |
| (D) Meta description length |
| Answer: (B) |
|
| 29. What is affiliate marketing? |
| (A) Selling your own products only |
| (B) Promoting other people's products for a commission |
| (C) A type of SEO |
| (D) A social platform |
| Answer: (B) |
|
| 30. What does AOV stand for? |
| (A) Average Order Value |
| (B) Ad On View |
| (C) Active Organic Visits |
| (D) Automated Output Volume |
| Answer: (A) |
|
| 31. Which is a recommended CTA text approach? |
| (A) Vague text like 'Click Here' |
| (B) Actionable and benefit-focused text like 'Start Free Trial' |
| (C) All caps with many exclamation marks |
| (D) No CTA at all |
| Answer: (B) |
|
| 32. What role do product images play in conversions? |
| (A) No effect |
| (B) They help users evaluate product and can increase conversions |
| (C) They reduce SEO |
| (D) They always decrease load time |
| Answer: (B) |
|
| 33. Which analytic metric indicates checkout issues? |
| (A) High conversion rate |
| (B) High cart abandonment rate |
| (C) Low bounce rate |
| (D) High impressions |
| Answer: (B) |
|
| 34. What is 'trust signal' on e-commerce sites? |
| (A) Broken links |
| (B) Security badges, customer reviews, and guarantees |
| (C) Irrelevant banners |
| (D) Pop-up ads |
| Answer: (B) |
|
| 35. Which is a barrier to mobile conversions? |
| (A) Simple forms |
| (B) Poorly optimized mobile layout and slow pages |
| (C) Fast checkout |
| (D) Responsive design |
| Answer: (B) |
|
| 36. What is 'multivariate testing'? |
| (A) Testing one element only |
| (B) Testing multiple combinations of elements simultaneously |
| (C) Only for emails |
| (D) A file format |
| Answer: (B) |
|
| 37. Which color theory tip helps CRO? |
| (A) No contrast |
| (B) Use contrast to make CTAs stand out |
| (C) Use tiny buttons |
| (D) Hide forms |
| Answer: (B) |
|
| 38. What is 'progressive profiling'? |
| (A) Collecting all user data upfront |
| (B) Gradually gathering user info over multiple interactions |
| (C) Blocking users |
| (D) A design framework |
| Answer: (B) |
|
| 39. Which measurement helps evaluate checkout experience? |
| (A) Checkout abandonment rate |
| (B) Open rate |
| (C) Impressions |
| (D) Domain authority |
| Answer: (A) |
|
| 40. What does 'CTA placement' affect? |
| (A) Nothing |
| (B) Visibility and click-throughs of desired actions |
| (C) Server speed |
| (D) Image compression |
| Answer: (B) |
|
| 41. Which is a usability best practice? |
| (A) Using tiny fonts |
| (B) Simple navigation and clear labeling |
| (C) Auto-playing popups |
| (D) Hiding contact info |
| Answer: (B) |
|
| 42. What is 'above the fold' content? |
| (A) Content below the footer |
| (B) Visible content before scrolling |
| (C) Only ads |
| (D) Only meta tags |
| Answer: (B) |
|
| 43. Why is page speed important for conversions? |
| (A) It only affects designers |
| (B) Faster pages lead to better user experience and often higher conversions |
| (C) It increases server costs |
| (D) It reduces impressions |
| Answer: (B) |
|
| 44. Which is a micro-conversion? |
| (A) Final sale only |
| (B) Smaller actions like newsletter signup or add-to-cart |
| (C) Server restart |
| (D) Domain registration |
| Answer: (B) |
|
| 45. What does 'social proof' refer to? |
| (A) Server certificates |
| (B) Testimonials, reviews, and user-generated endorsements that increase trust |
| (C) Paid ads only |
| (D) Email lists |
| Answer: (B) |
|
| 46. Which test compares two versions of a page to find the better performer? |
| (A) SEO audit |
| (B) A/B test |
| (C) PPC campaign |
| (D) Cohort analysis |
| Answer: (B) |
|
| 47. What is 'form friction'? |
| (A) Ease of filling form |
| (B) Barriers in forms that reduce conversions (too many fields) |
| (C) A type of ad |
| (D) A heatmap tool |
| Answer: (B) |
|
| 48. Which element is critical to landing page conversion? |
| (A) Clear headline and single focused CTA |
| (B) Multiple confusing CTAs |
| (C) Auto-playing audio |
| (D) Hidden contact info |
| Answer: (A) |
|
| 49. What is a heatmap used for in CRO? |
| (A) Measuring server load |
| (B) Visualizing user clicks and scroll behavior on a page |
| (C) Encrypting forms |
| (D) Scheduling posts |
| Answer: (B) |
|
| 50. What is Conversion Rate Optimization (CRO)? |
| (A) Increasing traffic only |
| (B) Improving the percentage of visitors who take desired actions |
| (C) Designing logos |
| (D) Buying backlinks |
| Answer: (B) |
|
| 51. Which privacy regulation affects email and data collection in EU? |
| (A) CCPA |
| (B) GDPR |
| (C) COPPA |
| (D) HIPAA |
| Answer: (B) |
|
| 52. What does 'real-time report' show? |
| (A) Data with a 30-day delay |
| (B) Live activity on the site as it happens |
| (C) Only conversions |
| (D) Only organic traffic |
| Answer: (B) |
|
| 53. Which is a KPI for e-commerce sites? |
| (A) Average order value (AOV) |
| (B) Image size |
| (C) Server CPU |
| (D) Editorial calendar length |
| Answer: (A) |
|
| 54. What is 'goal funnel' in analytics? |
| (A) A set of steps users go through before converting |
| (B) Email list |
| (C) Google Ads feature |
| (D) Page speed test |
| Answer: (A) |
|
| 55. Which metric indicates mobile performance issues often? |
| (A) High desktop conversions |
| (B) High mobile bounce rate and low session duration on mobile |
| (C) Low impressions |
| (D) High domain authority |
| Answer: (B) |
|
| 56. What does 'sampling' in analytics refer to? |
| (A) Taking all data |
| (B) Using a subset of data to estimate metrics when dataset is large |
| (C) Encrypting data |
| (D) Deleting old data |
| Answer: (B) |
|
| 57. Which metric measures pages per session? |
| (A) Pages/Session |
| (B) Bounce rate |
| (C) Average session duration |
| (D) Exit rate |
| Answer: (A) |
|
| 58. What is 'cohort analysis' used for? |
| (A) Grouping users by shared characteristics over time to analyze behavior |
| (B) Designing logos |
| (C) Buying keywords |
| (D) Server scaling |
| Answer: (A) |
|
| 59. Which is an acquisition channel? |
| (A) Organic search, paid search, social, email (examples) |
| (B) Only SEO |
| (C) Only paid ads |
| (D) Only offline marketing |
| Answer: (A) |
|
| 60. What metric helps track email campaign ROI? |
| (A) Open rate only |
| (B) Revenue per email or revenue per recipient |
| (C) Bounce rate only |
| (D) Impressions only |
| Answer: (B) |
|
| 61. Which model gives all credit to the last touchpoint? |
| (A) Linear attribution |
| (B) First touch attribution |
| (C) Last click (or last touch) attribution |
| (D) Time decay |
| Answer: (C) |
|
| 62. What is 'attribution' in marketing analytics? |
| (A) Assigning credit for conversions to various touchpoints |
| (B) Measuring only last click |
| (C) Sending emails |
| (D) Creating ads |
| Answer: (A) |
|
| 63. Which tool provides heatmaps and session recordings? |
| (A) Google Analytics standard |
| (B) Hotjar (or similar tools) |
| (C) Google Docs |
| (D) Mailchimp |
| Answer: (B) |
|
| 64. What does 'bounce rate' not capture? |
| (A) Single-page sessions |
| (B) Users who leave without interacting |
| (C) Users who interact then leave |
| (D) Percentage of exits |
| Answer: (C) |
|
| 65. Which report shows how users move through your website? |
| (A) Acquisition report |
| (B) Behavior flow (or user flow) report |
| (C) Server logs |
| (D) Sitemap |
| Answer: (B) |
|
| 66. What is a conversion in analytics? |
| (A) Any desired action like signup, purchase, or lead form completion |
| (B) Only purchases |
| (C) Only clicks |
| (D) Only pageviews |
| Answer: (A) |
|
| 67. What is 'UTM' used for? |
| (A) Encrypting traffic |
| (B) Tracking campaign source, medium, and campaign in URLs |
| (C) Blocking bots |
| (D) Optimizing images |
| Answer: (B) |
|
| 68. Which metric indicates number of times a page was shown in search results? |
| (A) Clicks |
| (B) Impressions |
| (C) Bounce rate |
| (D) Conversions |
| Answer: (B) |
|
| 69. What is a 'session' in analytics? |
| (A) A single page view |
| (B) A period of activity by a user on the site |
| (C) Number of users |
| (D) Number of clicks |
| Answer: (B) |
|
| 70. What does GA stand for in web analytics context? |
| (A) General Analytics |
| (B) Google Analytics |
| (C) Growth Actions |
| (D) Global Average |
| Answer: (B) |
|
| 71. Which is a best practice for subject lines? |
| (A) Use misleading clickbait |
| (B) Keep it clear, concise, and relevant |
| (C) Include no text |
| (D) Use only emojis |
| Answer: (B) |
|
| 72. What is 'sponsored content'? |
| (A) Content created by a brand and paid to appear on another publisher |
| (B) Organic social post only |
| (C) Spam email |
| (D) Internal memo |
| Answer: (A) |
|
| 73. Which content planning method helps maintain consistency? |
| (A) No planning |
| (B) Editorial calendar |
| (C) Random posting |
| (D) Deleting drafts |
| Answer: (B) |
|
| 74. What is 'subscriber churn'? |
| (A) Increase in subscribers |
| (B) Rate at which subscribers unsubscribe |
| (C) Number of opens |
| (D) Total website conversions |
| Answer: (B) |
|
| 75. Which metric shows how well a blog retains readers? |
| (A) Exit rate only |
| (B) Average time on page and return visits |
| (C) Bounce rate only |
| (D) Impressions only |
| Answer: (B) |
|
| 76. What does 'opt-in' mean in email marketing? |
| (A) User consents to receive emails |
| (B) Automatically adding users |
| (C) Buying lists |
| (D) Sending unsolicited emails |
| Answer: (A) |
|
| 77. What is 'evergreen content'? |
| (A) Time-sensitive news |
| (B) Content that remains relevant over long periods |
| (C) A/B tested content only |
| (D) Paid ads only |
| Answer: (B) |
|
| 78. Which is a common content KPI? |
| (A) Weight of images |
| (B) Time on page and engagement metrics |
| (C) Server CPU load |
| (D) Email password strength |
| Answer: (B) |
|
| 79. What is 'click-to-open rate'? |
| (A) Clicks divided by total emails sent |
| (B) Clicks divided by opens |
| (C) Opens divided by clicks |
| (D) Unsubscribes divided by opens |
| Answer: (B) |
|
| 80. Which email element affects open rates most directly? |
| (A) Subject line |
| (B) Footer design |
| (C) Image file names |
| (D) Server location |
| Answer: (A) |
|
| 81. What is 'repurposing content'? |
| (A) Copying competitor's content |
| (B) Adapting content into different formats (e.g., blog to video) |
| (C) Deleting old posts |
| (D) Blocking users |
| Answer: (B) |
|
| 82. Which is best for content distribution? |
| (A) Posting only on your site |
| (B) Using owned, earned, and paid channels |
| (C) Never promoting content |
| (D) Posting to dark web |
| Answer: (B) |
|
| 83. What does 'drip campaign' mean in email marketing? |
| (A) A single broadcast email |
| (B) A series of automated emails sent over time |
| (C) Deleting subscribers over time |
| (D) A/B testing subject lines only |
| Answer: (B) |
|
| 84. Which metric measures how many recipients clicked a link in an email? |
| (A) Open rate |
| (B) Click-through rate (CTR) |
| (C) Bounce rate |
| (D) Domain authority |
| Answer: (B) |
|
| 85. What is 'lead magnet'? |
| (A) A physical magnet sent to customers |
| (B) A valuable free resource offered to capture email addresses |
| (C) An SEO tool |
| (D) A social post |
| Answer: (B) |
|
| 86. Which practice improves email deliverability? |
| (A) Buying email lists |
| (B) Using verified domain, clean lists, and authentication (SPF/DKIM) |
| (C) Sending from unknown domains |
| (D) Ignoring bounces |
| Answer: (B) |
|
| 87. What is an email 'open rate'? |
| (A) Percentage of emails delivered |
| (B) Percentage of recipients who opened the email |
| (C) Percentage of clicks |
| (D) Unsubscribe rate |
| Answer: (B) |
|
| 88. What does 'CTA' typically do in email marketing? |
| (A) Tracks spam |
| (B) Encourages recipient to take an action like click a link |
| (C) Deletes the email |
| (D) Blocks the sender |
| Answer: (B) |
|
| 89. Which format usually builds authority and SEO value? |
| (A) Short memes only |
| (B) Long-form content and in-depth articles |
| (C) Random file uploads |
| (D) Encrypted content |
| Answer: (B) |
|
| 90. What is 'content marketing' primarily focused on? |
| (A) Paid distribution only |
| (B) Creating and sharing valuable content to attract and retain an audience |
| (C) Server maintenance |
| (D) Graphic design only |
| Answer: (B) |
|
| 91. Which metric measures audience growth over time on social platforms? |
| (A) Follower growth rate |
| (B) Page speed |
| (C) Sessions |
| (D) CPA |
| Answer: (A) |
|
| 92. What is 'boosting' a post on Facebook? |
| (A) Scheduling a post without reach |
| (B) Paying to increase the post's visibility to a larger audience |
| (C) Deleting a post |
| (D) Printing a post |
| Answer: (B) |
|
| 93. Which KPI is most useful for measuring brand awareness? |
| (A) Conversion rate |
| (B) Impressions and reach |
| (C) E-commerce revenue |
| (D) Bounce rate |
| Answer: (B) |
|
| 94. What is a 'call-to-action' (CTA) in social ads? |
| (A) A type of image |
| (B) An instruction to encourage users to take an action (e.g., 'Shop Now') |
| (C) A website plugin |
| (D) A password |
| Answer: (B) |
|
| 95. Which platform is known for short-form videos? |
| (A) LinkedIn |
| (B) Twitter |
| (C) TikTok |
| (D) Pinterest |
| Answer: (C) |
|
| 96. What is 'reach' different from 'impressions'? |
| (A) Reach counts unique users; impressions count total views |
| (B) They are identical |
| (C) Reach is paid only |
| (D) Impressions are organic only |
| Answer: (A) |
|
| 97. Which is a best practice for community management? |
| (A) Ignoring comments |
| (B) Responding promptly and helpfully |
| (C) Deleting all negative comments |
| (D) Posting randomly |
| Answer: (B) |
|
| 98. What is 'social listening'? |
| (A) Only posting content at night |
| (B) Monitoring conversations and mentions about a brand online |
| (C) Buying followers |
| (D) Increasing server speed |
| Answer: (B) |
|
| 99. Which ad format lets users purchase directly from the platform? |
| (A) Carousel posts only |
| (B) Shoppable posts / native commerce features |
| (C) Plain text posts |
| (D) Stories without links |
| Answer: (B) |
|
| 100. What is a 'hashtag' used for on social media? |
| (A) Encrypting data |
| (B) Categorizing content and making it discoverable |
| (C) Blocking users |
| (D) Designing graphics |
| Answer: (B) |
|
| 101. Which platform is most business-focused for professional networking? |
| (A) Instagram |
| (B) LinkedIn |
| (C) TikTok |
| (D) Snapchat |
| Answer: (B) |
|
| 102. Which is a paid social objective? |
| (A) Organic posting |
| (B) Brand awareness, traffic, conversions (campaign objectives) |
| (C) Server optimization |
| (D) Email sending |
| Answer: (B) |
|
| 103. What does 'UGC' stand for? |
| (A) Universal Generated Content |
| (B) User-Generated Content |
| (C) Untargeted Growth Campaign |
| (D) Unique Generated Clicks |
| Answer: (B) |
|
| 104. Which metric shows potential audience size for an ad on Facebook? |
| (A) Reach estimate |
| (B) Bounce rate |
| (C) Conversion rate |
| (D) Click-through rate |
| Answer: (A) |
|
| 105. What is the purpose of a social media content calendar? |
| (A) To block competitors |
| (B) To plan and schedule posts consistently |
| (C) To increase server bandwidth |
| (D) To analyze server logs |
| Answer: (B) |
|
| 106. What is a social media 'influencer'? |
| (A) A platform algorithm |
| (B) A user who can affect purchase decisions because of their authority or following |
| (C) A paid search ad |
| (D) A spam account |
| Answer: (B) |
|
| 107. Which content format is best for high engagement on Instagram? |
| (A) Long blog posts |
| (B) Short vertical videos and images |
| (C) PDF whitepapers |
| (D) CSV files |
| Answer: (B) |
|
| 108. What is 'organic reach' on social media? |
| (A) Paid reach only |
| (B) Number of unique users who saw content without ads |
| (C) Number of clicks on ads |
| (D) Email opens |
| Answer: (B) |
|
| 109. Which platform uses 'Pins' as main content? |
| (A) Facebook |
| (B) Pinterest |
| (C) Twitter |
| (D) Instagram |
| Answer: (B) |
|
| 110. Which metric measures engagement on social posts? |
| (A) Impressions only |
| (B) Likes, comments, shares (engagement metrics) |
| (C) Bounce rate |
| (D) Domain authority |
| Answer: (B) |
|
| 111. What is 'smart bidding' in Google Ads? |
| (A) Manual bid management only |
| (B) Automated bidding strategies using machine learning |
| (C) Buying keywords in bulk |
| (D) A creative design tool |
| Answer: (B) |
|
| 112. Which platform is best known for shopping ads (product listing ads)? |
| (A) Twitter Ads |
| (B) Google Shopping |
| (C) Snapchat Ads |
| (D) Reddit Ads |
| Answer: (B) |
|
| 113. What is 'conversion tracking' important for? |
| (A) Measuring ad performance and ROI |
| (B) Designing creatives |
| (C) SEO auditing |
| (D) Encrypting data |
| Answer: (A) |
|
| 114. Which metric indicates how much you pay per click? |
| (A) CTR |
| (B) CPC |
| (C) CPA |
| (D) CPM |
| Answer: (B) |
|
| 115. What is 'negative keyword' used for? |
| (A) To increase bids |
| (B) To prevent ads from showing for certain terms |
| (C) To target new users |
| (D) To improve landing page |
| Answer: (B) |
|
| 116. Which targeting option uses user interests and behaviors on Google Display Network? |
| (A) Keyword targeting |
| (B) Topic targeting |
| (C) Affinity and in-market audiences |
| (D) Exact match targeting |
| Answer: (C) |
|
| 117. What is 'impression share'? |
| (A) Percentage of impressions your ads received compared to total eligible impressions |
| (B) Share of social followers |
| (C) Organic traffic share |
| (D) Ad quality score |
| Answer: (A) |
|
| 118. Which is a conversion-focused bid strategy? |
| (A) Maximize clicks |
| (B) Target CPA |
| (C) Brand awareness |
| (D) Impression share |
| Answer: (B) |
|
| 119. What is A/B testing in ads? |
| (A) Running two different ads to see which performs better |
| (B) Optimizing SEO |
| (C) Email segmentation method |
| (D) Creating landing pages |
| Answer: (A) |
|
| 120. Which ad extension can show phone numbers? |
| (A) Sitelink extension |
| (B) Call extension |
| (C) Price extension |
| (D) App extension |
| Answer: (B) |
|
| 121. What does CPM stand for? |
| (A) Cost Per Mille (thousand impressions) |
| (B) Cost Per Minute |
| (C) Clicks Per Million |
| (D) Conversions Per Minute |
| Answer: (A) |
|
| 122. Which metric measures cost per acquisition? |
| (A) CPC |
| (B) CPA |
| (C) CTR |
| (D) CPM |
| Answer: (B) |
|
| 123. What is 'remarketing' (or retargeting)? |
| (A) Marketing to new visitors |
| (B) Targeting users who previously interacted with your site or app |
| (C) Buying competitor's keywords |
| (D) A brand awareness technique only |
| Answer: (B) |
|
| 124. What is a 'landing page' in PPC? |
| (A) Homepage of the website |
| (B) The page users arrive at after clicking an ad |
| (C) An ad copy |
| (D) A social post |
| Answer: (B) |
|
| 125. Which match type shows ads for close variations and related searches? |
| (A) Exact match only |
| (B) Negative match |
| (C) Broad match |
| (D) Phrase match only |
| Answer: (C) |
|
| 126. What does CTR mean in paid search? |
| (A) Cost to Reach |
| (B) Click-Through Rate |
| (C) Conversion Timing Rate |
| (D) Customer Traffic Ratio |
| Answer: (B) |
|
| 127. What bidding strategy focuses on getting the most clicks within a budget? |
| (A) Maximize conversions |
| (B) Target ROAS |
| (C) Maximize clicks |
| (D) CPA bidding |
| Answer: (C) |
|
| 128. What is Quality Score in Google Ads? |
| (A) Measure of keyword relevance, ad quality, and landing page experience |
| (B) A site's SEO score |
| (C) Number of conversions per day |
| (D) Ad spend limit |
| Answer: (A) |
|
| 129. Which platform is the most common for search ads? |
| (A) Facebook Ads |
| (B) LinkedIn Ads |
| (C) Google Ads |
| (D) Pinterest Ads |
| Answer: (C) |
|
| 130. What does PPC stand for in digital advertising? |
| (A) Pay-Per-Click |
| (B) Per-Page Cost |
| (C) Price-Per-Conversion |
| (D) Paid Placement Cost |
| Answer: (A) |
|
| 131. Which is a white-hat SEO practice? |
| (A) Buying links |
| (B) Cloaking content |
| (C) Creating high-quality content and natural links |
| (D) Keyword stuffing |
| Answer: (C) |
|
| 132. What is 'domain authority' a measure of? |
| (A) Site's color scheme |
| (B) Relative strength and ranking potential of a domain |
| (C) Number of pages |
| (D) Server uptime |
| Answer: (B) |
|
| 133. Which metric shows how often users click a search result? |
| (A) Bounce Rate |
| (B) Click-Through Rate (CTR) |
| (C) Impressions |
| (D) Sessions |
| Answer: (B) |
|
| 134. What does 'noindex' directive do? |
| (A) Improves page speed |
| (B) Prevents page from being indexed by search engines |
| (C) Promotes page in search |
| (D) Blocks internal links |
| Answer: (B) |
|
| 135. Which tool is commonly used for keyword research? |
| (A) Google Search Console |
| (B) Google Analytics |
| (C) Google Keyword Planner |
| (D) Adobe Photoshop |
| Answer: (C) |
|
| 136. What is 'schema markup' used for? |
| (A) Styling a website |
| (B) Improving server security |
| (C) Providing structured data to search engines |
| (D) Compressing images |
| Answer: (C) |
|
| 137. Which HTTP status code indicates a permanent redirect? |
| (A) 200 |
| (B) 301 |
| (C) 302 |
| (D) 404 |
| Answer: (B) |
|
| 138. What is 'mobile-first indexing'? |
| (A) Indexing desktop before mobile |
| (B) Google indexing mobile version as primary |
| (C) A design trend |
| (D) A paid feature |
| Answer: (B) |
|
| 139. Which is a technical SEO factor? |
| (A) Meta titles |
| (B) XML sitemap |
| (C) Social shares |
| (D) Email open rate |
| Answer: (B) |
|
| 140. What does 'crawl budget' refer to? |
| (A) Number of keywords to target |
| (B) Budget for paid search |
| (C) Resources search engines use to crawl a site |
| (D) Amount spent on SEO tools |
| Answer: (C) |
|
| 141. Which is an example of a long-tail keyword? |
| (A) Shoes |
| (B) Running shoes for flat feet |
| (C) Buy |
| (D) Discount |
| Answer: (B) |
|
| 142. What is a canonical tag used for? |
| (A) To speed up page load |
| (B) To indicate preferred URL to avoid duplicate content |
| (C) To block pages from indexing |
| (D) To store site analytics |
| Answer: (B) |
|
| 143. Which element is important for on-page SEO? |
| (A) Robots.txt only |
| (B) XML sitemap only |
| (C) Meta description and heading tags |
| (D) Server OS |
| Answer: (C) |
|
| 144. What does 'SERP' stand for? |
| (A) Search Engine Results Page |
| (B) Search Engine Ranking Position |
| (C) Site Engagement Results Page |
| (D) Search Engine Resource Page |
| Answer: (A) |
|
| 145. Which search engine uses PageRank algorithm originally? |
| (A) Bing |
| (B) Yahoo |
| (C) DuckDuckGo |
| (D) Google |
| Answer: (D) |
|
| 146. What is 'keyword stuffing'? |
| (A) Using keywords sparingly |
| (B) Overloading a page with keywords unnaturally |
| (C) Choosing low-competition keywords |
| (D) Creating long-tail keywords |
| Answer: (B) |
|
| 147. Which metric measures percentage of visitors who leave after viewing one page? |
| (A) Conversion rate |
| (B) Bounce rate |
| (C) Exit rate |
| (D) Click-through rate |
| Answer: (B) |
|
| 148. What is a 'backlink'? |
| (A) An internal link between pages on same site |
| (B) A link from one page to another on same domain |
| (C) A link from an external site to your site |
| (D) A broken link |
| Answer: (C) |
|
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